Showcasing Kerala as the domain leader in wellness tourism, the first International Ayurveda and Wellness Conclave concluded here on Tuesday.
Organised by Ayurveda Promotion Society (APS) in association with the Department of Tourism and allied tourism/health organisations, the conclave brought together Ayurveda scholars, global wellness experts, policymakers, academics, industry leaders, travel trade professionals, and international stakeholders.
More than 3,200 Business-to-Business (B2B) meetings were held on the sidelines of the two-day event. On the final day, day-long structured B2B interaction saw extensive networking among 150 international and domestic buyers and prominent Ayurveda service providers from the State. It also included participation from 30 Indian agents/operators, 30 Yoga operators, 30 International, and 20 Indian bloggers and media representatives. Kerala Tourism Director Sikha Surendran inaugurated the B2B meet and exhibition.
More than 125 delegates from 34 countries attended the conclave, which showcased Kerala as a leader in the wellness tourism domain.
In addition to serving as a forum for finalising business collaborations, the meet featured insightful presentations by Ayurveda and wellness experts and industry stakeholders, providing impetus to the State’s efforts to emerge as a leader in Ayurveda and wellness tourism through a responsible, sustainable development model.
Further, a tour for international Ayurveda and Yoga ambassadors has been arranged for international delegates across Kerala, including property visits. It will start from Kozhikode on February 4 and conclude in Thiruvananthapuram on February 12.
During the tour, the delegates will visit Ayurveda resorts and wellness retreats, Yoga destinations, Ayurveda hospitals, and Ayurveda manufacturing facilities across the State.
The programme also includes curated cultural and heritage experiences such as Kerala Kalamandalam, Kochi-Muziris Biennale, Kochi Port Cruise, and other key attractions, offering a comprehensive exposure to Kerala’s Ayurveda, wellness, and cultural ecosystem.
Published – February 03, 2026 09:33 pm IST
