Bollywood actress Ananya Panday is lighting up this Diwali with more than just festive sparkle — she’s bringing her personal celebrations, style, and traditions to life through a special collaboration with Pinterest. As part of the platform’s upcoming 2025 Pinterest Holiday Edit, Ananya has curated an exclusive Diwali board that offers a blend of nostalgia, fashion, and creativity for her fans and Gen Z audiences across India.
Ananya Panday curates special Diwali board: “Helped me share traditions I cherish with a fresh twist”
Launched on October 14, Ananya’s board features over 40 Pins that capture her take on the festival of lights — from fashion and beauty to décor and memories. The board includes:
- Her favourite Diwali fashion moments
- DIY décor ideas to light up homes
- Beauty and glam essentials for festive looks
- Personal memories and family traditions that define the celebration
Speaking about the collaboration, Ananya said, “Pinterest is always my go-to for inspiration and self-expression. It’s the one place where creativity feels endless, but also personal to my culture and experience. Putting together this Diwali board helped me share the traditions I cherish, while also exploring new ideas to give them a fresh twist. I hope it encourages everyone to express themselves and celebrate Diwali in their own way.”
Every year, Pinterest witnesses a surge in searches related to the festival — from “Diwali outfit ideas” to “DIY rangoli designs” — as users look for ways to celebrate through creativity and connection. With Ananya’s board, the platform aims to present Diwali through an Indian lens while making inspiration both personal and shoppable.
“Ananya Panday is a powerful voice for Gen Z — not just a fashion icon, but someone who inspires through self-expression and lifestyle. She’s a natural fit for Pinterest, where young people discover, plan, and shop for ideas that reflect who they are,” said Laurel Stier, Director Originals, Pinterest. “This collaboration celebrates Diwali in a personal, expressive, and actionable way; her board is a great example of how Pinterest helps people bring ideas to life.”
Globally, Gen Z forms more than 50% of Pinterest’s monthly active users, with 66% using it weekly for shopping or browsing ideas. In India, 53% of users belong to the Gen Z segment, with significant growth in shoppable Pins and themed boards year over year.
Through this partnership, Ananya Panday brings a modern, heartfelt perspective to a festival rooted in tradition — reflecting how India’s younger generation continues to celebrate its culture with creativity and self-expression.
Ananya Panday’s Pinterest board is now live: POV: You’re in Ananya’s Diwali Album
Also Read: Ananya Panday promotes self-reflection with ‘Dear Me’ journaling kit by So Positive for World Mental Health Day
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