By Sharon Oliver
Contributing Writer
REGION – With age often comes wisdom and what greater place, or at least greater opportunity, to share wisdom and know-how than on a social media platform? These days, content creators and influencers on TikTok, Instagram and YouTube are largely made up of millennials and Gen Zs with some of Generation X sprinkled in.
However, Baby Boomers and even a few from the Silent Generation have been making headway for the past few years and there is plenty of room for more. Creating content as a lucrative side hustle is possible depending on how much work you put into it. Nevertheless, it is a chance to get off the couch and get paid. For example, Karen Worcester of Boston is a content creator who specializes in over-50 content.
Content creators and influencers of a certain age, sometimes known as “granfluencers,” can not only offer guidance in a world looking for answers, they can also provide advice based on experience, life lessons, tutorials, professional expertise, remedies, recipes and so much more. Amid concerns about the mental health of teens and young adults, seniors can use their gift to spread positivity to younger followers.
A rich tapestry of ideas
Over-50 influencers embody a rich tapestry of ideas and may be surprised at how well they can connect with a wide audience, even going viral. One trend that is extremely popular and lighthearted is grandparents sharing funny moments with their grandkids. Also, don’t forget perks like free stuff in the mail.
Ruhama Shitrit, a teacher-turned-Instagram star with nearly 8,000 followers, arrived in Boston from Haifa, Israel with her husband 20 years ago. As she told the Jewish Food Society, “I didn’t know anybody. I needed to understand the food, the flavor, the culture, the language. There were so many things I didn’t know — especially the food.” The mom of four, who wanted her children to understand her country’s flavor, shares her native recipes on her Instagram account, RuhamasFood.
Recently, Boston held the first ever Content Creator Summit which was co-hosted by Matt Shearer of Gupta Media. The guest list consisted of some of the city’s best in the creator ecosystem, from fashion to food and comedy, giving many of the creators their first chance to meet those who they have followed for years.
Encouragement from Boston mayor
Boston Mayor Michelle Wu told the 70 or so creators in the room, “ What we see, what we consume, and most importantly, how the people around us in our community think about what they’re capable of,” she said, “that can have a generational impact, day after day after day.”
HauteKoture, who was present at the summit, took to Instagram to write, “Truly grateful to Mayor Wu and City of Boston for recognizing the role of Boston creators as storytellers shaping how Boston is seen, loved, and experienced. Big thank you to Gupta Media for hosting our first creators’ summit.”
According to Gupta Media’s social media CPM Tracker, the current cost of TikTok ads in February 2025 is $2.62 CPM (cost per thousand impressions). The average cost per link click (CPLC) is $0.30. And the average link click-through rate (LCTR) is 0.88%. Moreover, attending creators’ events and conferences, in-person or online can be extremely helpful in boosting one’s platform. This site features a calendar of scheduled events that includes costs, pros and cons and more.
Remember, you are never too old to make an impression. A 102-year-old Chicago woman has recently gone viral for sharing life advice. So, now may be the time to get creative in generating informative content, grow your business, offer tips or perhaps represent your state in various ways like featuring local cuisine or giving a mini tour. The sky’s the limit.
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