In a regular year, one wouldn’t have fathomed Ek Deewane Ki Deewaniyat to find a Diwali release for itself. After all, the big day is dominated by the likes of Akshay Kumar, Ajay Devgn, Shah Rukh Khan and Salman Khan, and it was only last year when Kartik Aaryan made inroads and delivered a huge success with Bhool Bhulaiyaa 3. Now, this year, the scale is lesser for both the new releases. Neither is Thamma is an event film, nor is Ek Deewane Ki Deewaniyat, a film that one associates with a holiday arrival.

Still, here they are, with the big guns making way for the next in line to make the best of the big holiday season ahead and do something good for Bollywood and its box office business. While Thamma is a bigger film, it isn’t the kind that one sees releasing in 4000-5000 screens, which means Ek Deewane Ki Deewaniyat has eventually earned good showcasing for itself after all the brouhaha that was being evidenced till a couple of days back.

On a regular Friday, this Milap Zaveri directed romantic drama would have seen an opening day of Rs. 5-6 crores. However, superhit music as well as the fact that it has managed good hype for itself due to Diwali clash means that the advance booking is heading well towards 35-40K sales at the PIC. This would be good enough to secure an opening day of Rs. 8 crores with an outside chance of stepping into a double digit zone as well.

More Pages: Ek Deewane Ki Deewaniyat Box Office Collection