This launch follows a series of CEAT’s innovations, including CALM technology, ZR-rated tyres, and Run-Flat tyres.
CEAT, a tyre manufacturer has announced the launch of SecuraDrive CIRCL, a passenger car tyre with up to 90% sustainable (bio-based) materials. “With this breakthrough, CEAT takes a significant step in its journey of premiumisation through sustainability and technology leadership,” the company said.
This launch follows a series of CEAT’s innovations, including CALM technology, ZR-rated tyres, and Run-Flat tyres, reinforcing the company’s commitment to delivering cutting-edge mobility solutions, it said.
“Designed for the urban consumer; 25–45-year-olds, who see sustainability not only as a responsibility but also as a lifestyle and status choice, SecuraDrive CIRCL represents a seamless blend of eco-consciousness, safety, and world class performance,” the company said.
Developed at the company’s global R&D hub in Halol, CIRCL is available in two variants with 50% and 90% sustainable content – making it the highest sustainable content passenger car tyre ever launched after road testing.
Arnab Banerjee, MD & CEO, CEAT Ltd., said: ”SecuraDrive CIRCL is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility.”
“By achieving 90% sustainable content in a fully road ready tyre, CEAT is redefining performance and eco innovation, while reinforcing our journey to become a premium, future ready brand. Sustainability is no longer a choice but a responsibility. This launch reaffirms our vision of leading the transition to greener mobility,” he added.
Published – August 25, 2025 10:54 pm IST
