Google Cloud and Brahma AI partner up to scale digital likenesses

Google Cloud and the enterprise AI content platform Brahma AI have announced a multi-year strategic partnership to enable high-fidelity, multilingual, interactive communication using “digital humans.”

Brahma AI, which delivers digital humans and AI content management and distribution systems aimed at enterprises, guides users on controlling and governing these digital humans, called ATMANS.

Through the collaboration, the companies aim to deliver interactive digital humans at cinema-quality, for authentic communication use-cases in sectors such as healthcare, retail, media, and entertainment.

Google is set to enhance Brahma AI’s innovation and product life cycle journey, with the firm having engineered its Brahma Studio platform natively on Google Cloud. Meanwhile, Brahma AI uses Google’s Veo model as its primary generative video engine for visual synthesis, and leverages Gemini for multimodal reasoning.

Experts and creatives have flagged concerns about the use of AI digital likenesses in sensitive fields, criticising their impact on both the original and end users. However, Brahma AI noted that people whose digital human is created with their AI have full consent, control, and ownership over their data.

“Generative AI is fundamentally changing how enterprises engage with audiences, but the requirements for fidelity, security and ethical governance have never been higher. By building its platform natively on Google Cloud and leveraging Google’s most advanced models like Veo and Gemini, Brahma AI is enabling organizations to deploy high-fidelity, interactive content grounded in trust. This partnership is about empowering human creativity and making audiovisual data more accessible and valuable across every industry,” said Thomas Kurian, CEO, Google Cloud.

“By combining Brahma AI’s end-to-end platform, including our movie-grade ATMAN, with Google Cloud’s infrastructure and AI models, we’re enabling organizations to deploy high-fidelity, interactive digital humans at true production scale. Just as importantly, we’ve built ethics, security, and identity protection into the foundation of our platform—with consent-driven creation and strong safeguards against misuse. In a world increasingly concerned about synthetic media and identity abuse, this partnership sets a new standard for responsible, secure digital human experiences,” said Prabhu Narasimhan, CEO, Brahma AI.