FILE PHOTO: OpenAI has introduced a new feature on ChatGPT called “shopping research,” which allows users to just describe what they want.
| Photo Credit: Reuters
OpenAI has introduced a new feature on ChatGPT called “shopping research,” which allows users to just describe what they want. The update is being rolled out for all ChatGPT users on free, Pro, Plus and Go plans.
“Instead of sifting through dozens of sites, you can just describe what you’re looking for—‘Find the quietest cordless stick vacuum for a small apartment,’ ‘Help me choose between these three bikes,’ or ‘I need a gift for my four year old niece who loves art’—and shopping research builds a thoughtful guide to help you decide,” a blog posted by OpenAI noted.
The chatbot could ask the user for additional queries around the price they’re looking at or specific use-case or features they want.
Users will also be able to research what the differences are between products and what drawbacks or trade-offs they have, but ChatGPT will require a few minutes to answer these types of questions with more depth.
However, the company added that “shopping research might make mistakes about product details like price and availability, and we encourage you to visit the merchant site for the most accurate details.”
The blog stated that the chatbot performs especially well in “detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.”
OpenAI also said that shopping research users will be able to purchase with Instant Checkout eventually. The feature was introduced in September for users to make direct purchases from eligible merchants through ChatGPT.
Shopping research has been pushed out timely as the holiday season approaches.
Published – November 25, 2025 10:04 am IST
