Swa Diamonds, one of India’s leading fine jewellery brands, recently announced that actress Preity G Zinta would join them as brand ambassador. The partnership comes with the new campaign titled “As Real As You,” which aims to celebrate authenticity, confidence, and timeless elegance.
Preity Zinta makes a gleaming comeback with Swa diamonds’ powerful new campaign
Abdul Gafur Anadiyan, Managing Director of Swa Diamonds, explained the brand’s values: “In India, jewellery has always been more than just an ornament — it’s a way to express emotions and celebrate life’s most meaningful moments. That’s why at Swa Diamonds, we offer only IGI/GIA‑certified natural diamonds of VVS clarity and EF colour — symbols of the genuine love and trust our customers place in every piece. Our new campaign, ‘As Real As You,’ celebrates this authenticity — because every emotion you express deserves something just as real.”
Preity, welcoming the role, said: “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am. I believe every woman deserves jewellery that reflects her real self — confident, graceful, and strong.”
Swa Diamonds has an ambitious growth plan. Today, the brand operates over 400 stores across India and the UAE and plans to cross 500 by the end of 2025. Its headquarters are in Kerala, and its manufacturing units reside in Kerala and Mumbai. Notably, in 2022, Swa Diamonds earned a Guinness World Record for creating a ring set with 24,679 natural diamonds, highlighting its commitment to craftsmanship and innovation.
With this collaboration, Swa Diamonds seeks to strengthen its presence across India and the UAE while positioning itself as a brand that values real moments, trust, and elegance in diamond jewellery.
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